This one is just a fun typographic experiment for a fictional hair salon called Bangs of New York. The scripty type references hair, and also the etched ornamental logos and crests that could be found on American knife blades in the 1900s.
Thursday, April 21, 2011
Bangs of New York
Tryin to do some more personal work when i get free time.
This one is just a fun typographic experiment for a fictional hair salon called Bangs of New York. The scripty type references hair, and also the etched ornamental logos and crests that could be found on American knife blades in the 1900s.
This one is just a fun typographic experiment for a fictional hair salon called Bangs of New York. The scripty type references hair, and also the etched ornamental logos and crests that could be found on American knife blades in the 1900s.
Monday, April 11, 2011
The Venue Logo
Man, it's been a while!
Work has been pretty crazy busy, limiting me to eating and sleeping in my freetime!
Though I have been squeezing in a few projects on the side.
Here's an interesting one. It's always entertaining when you get very little in terms of direction from a client. For this music venue/night club called The Venue On Park Avenue, the following photos and the description, "young but retro, with a coastal vibe" were all I got.
Anyway, I went through a lot of different ideas and options, trying all kinds of retro-ish things. And a lot of them really looked decent....Until they were put on the wall of thereally good looking and attractive building .
It was then that I realized that the only thing I really COULD do would be to use the angles and shapes of the building itself to have a good say in the shape of the logo.
This is what i came up with
I took the exact angles of the ‘V’ on the facade and used that for the mark, and doubled it over to create the ‘notches’ on top. This created a very young and modern mark that fit well on the wall. I tried to balance this youthfulness with a type treatment to the name of the establishment. The font (kabel) is a throwback to that era and fits the mark very nicely.
On the exterior of the building, the mark sits beautifully, accenting the building instead of masking it. It adds a kick of youth without stepping too far over any lines.
Inside, the mark becomes a different character, adding energy and dynamic to the space.
The ‘V’ is not just the first letter of the name. It is also symbolic. When I hear the word ‘venue’, I think of a place where things are happening. It’s a place where people gather. It’s happening RIGHT HERE.
That’s what the V is doing.
It’s pointing.
It’s saying “Here is where it’s happening.”
Anyway, that's about it. Unfortunately the mark never got used, but it was a fun little brain-teaser.
I will upload more recent work here soon.
Work has been pretty crazy busy, limiting me to eating and sleeping in my freetime!
Though I have been squeezing in a few projects on the side.
Here's an interesting one. It's always entertaining when you get very little in terms of direction from a client. For this music venue/night club called The Venue On Park Avenue, the following photos and the description, "young but retro, with a coastal vibe" were all I got.
Anyway, I went through a lot of different ideas and options, trying all kinds of retro-ish things. And a lot of them really looked decent....Until they were put on the wall of the
It was then that I realized that the only thing I really COULD do would be to use the angles and shapes of the building itself to have a good say in the shape of the logo.
This is what i came up with
I took the exact angles of the ‘V’ on the facade and used that for the mark, and doubled it over to create the ‘notches’ on top. This created a very young and modern mark that fit well on the wall. I tried to balance this youthfulness with a type treatment to the name of the establishment. The font (kabel) is a throwback to that era and fits the mark very nicely.
On the exterior of the building, the mark sits beautifully, accenting the building instead of masking it. It adds a kick of youth without stepping too far over any lines.
Inside, the mark becomes a different character, adding energy and dynamic to the space.
The ‘V’ is not just the first letter of the name. It is also symbolic. When I hear the word ‘venue’, I think of a place where things are happening. It’s a place where people gather. It’s happening RIGHT HERE.
That’s what the V is doing.
It’s pointing.
It’s saying “Here is where it’s happening.”
Anyway, that's about it. Unfortunately the mark never got used, but it was a fun little brain-teaser.
I will upload more recent work here soon.
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